woah, nelly

sneak peak at upcoming private label lines & behind the scenes shots

Last week, I was vacationing in Stockholm and was lucky enough to visit one of Scandanvia's most popular online shops, Nelly.com. The team was kind of enough to show some samples for upcoming lines & let me snap some behind the scenes shots. Similar to Asos, they carry tons of different brands & also design many of their own private labels. The very best part is the clothes are fashion forward, yet totally affordable. Now here is where this becomes relevant to many of you-they are coming to America! I'm stoked because I need more affordable sites to keep me from getting out of control on Shopbop. Check it out now & I'll give you a heads up when it launches. Get excited, it's gonna be a good one!